About us
Our Mission
My mission is to drive improvements in businesses using management accounting, business process optimisation, strategic planning and marketing strategy.
I help business owners by working hand-in-hand with you, helping you to learn and grow as we enhance your operations together. Using cutting-edge technology and innovative tools, we'll optimise your business processes and outcomes.
My approach helps you to create a successful business that will achieve it's goals and deliver sustainable sucess.
What do we do?
We help you, as business owners, to maximise the potential of both you and your business.
Our approach identifies the aspects of your business that are effective, pinpoints where you can make the most significant impact and establishes clear, strategic goals.
We develop a plan with you and provide accountability throughout the execution. While we handle certain components of the work, our focus is on helping you to understand the essential needs and drivers of your business, how to make decisions and how to use this knowledge to build a successful and sustainable company.
Who are we?
Sorrel
Director, CGMA ACIM
I am Sorrel, a Chartered Management Accountant and an Associate Chartered Marketer, specialising in strategy, systems, and business processes.
I love working out what drives business growth and coming up with plans to build profitability, stimulate growth, address challenges, and navigate the complexities of running a business in 2024.
My professional journey is diverse, and includes experience in blue-chip companies, a stint in Belgium with a manufacturing firm and the establishment of a multi-award-winning healthcare business 17 years ago, which continues to thrive.
My career also includes acquisitions, exits, volunteer business mentorship, founding and selling an e-commerce business to fill a market gap, and substantial residential and commercial property experience.
Along the way, I have engaged in various fractional FD roles and consulting projects. You can view my profile on LinkedIn here.
Throughout my career, I have consistently relied upon my management accounting expertise, focusing on financial planning and analysis, cashflow management and using business metrics to drive profitability and improve decision-making.
By adding marketing into my skill set, I have a deeper understanding of business drivers, allowing for more realistic planning. This allows the development of marketing plans that are strategically aligned and measurable - not relying on what the latest influencer trend is!
I have strong systems and automation skills. Integrated systems that facilitate seamless data flow are my specialty, and, unsurprisingly, I am a big fan of Excel.
Collaboration is a vital tool in my approach and I have a network of freelancers who are brilliant and add extra skills. Having worked with them for years, I trust them to provide exceptional solutions for you.
If you are looking to drive growth, improve profitability, or navigate the complexities of today's business environment, get in touch and explore how I can support you and your business.
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I help business owners to maximise the potential of both you and your business. Driving growth through analysis, strategy and innovation.
I work with you to set clear, strategic goals to develop a comprehensive plan and to hold you accountable throughout execution. While I handle components of the work, my primary focus is on empowering you to understand the essential needs and drivers of your business, and to use this knowledge to build a successful and sustainable company.
Created by Two X Marketing
